
Asset rights
Clarify ownership, licensing, source-file delivery, and permitted uses. Keep permissions alongside the finished material. Keep a record of permission for any customer story used publicly.
Specify the audience, message, channel, dimensions, and next action. A good-looking asset still needs a reason to be used. Agree whether the evidence supports keeping, changing, or stopping the approach.
- A written brief
- Named responsibilities
- Agreed review points




