
Platform selection
Choose channels from audience habits, buying decisions, and production capacity. Two well-maintained profiles may be more useful than six inactive ones. Agree who will keep important information current.
Show the process, explain a decision, answer a customer question, or demonstrate an offer. Each post should have a purpose beyond repeating the service name. Keep a short record of common questions and objections.
- A written brief
- Named responsibilities
- Agreed review points




