
Channel roles
Assign awareness, consideration, or response roles to media choices. Do not judge every format by one identical short-term conversion target. Keep approvals with someone who can confirm the business facts.
Develop the message for the placement and the audience's likely attention. Confirm asset rights and required versions before buying media. Leave the team with a decision, an owner, and a review date.
- A written brief
- Named responsibilities
- Agreed review points




