
Purpose and format
Specify the audience, message, channel, dimensions, and next action. A good-looking asset still needs a reason to be used. Choose the next task from the review rather than repeating the calendar.
Prepare products, locations, staff permissions, scripts, and shot lists before recording. Late decisions increase editing and reshoot time. Set a workload that fits the available staff and approval time.
- A written brief
- Named responsibilities
- Agreed review points




