
Placement quality
Inspect available placement and delivery information. Consider relevance, suitability, and the destination rather than evaluating exposure counts alone. Agree whether the evidence supports keeping, changing, or stopping the approach.
Review repeated exposure and distinguish clicks from view-through credit. Report limits so awareness is not mistaken for a direct sale. Keep reporting focused on decisions the business can make.
- A written brief
- Named responsibilities
- Agreed review points




