
Format readiness
Prepare approved aspect ratios, captions, and a clear next action. Check how the creative appears across supported placements. Leave the team with a decision, an owner, and a review date.
Choose audiences and review available placement information according to the offer. Reach without relevance is a weak basis for expansion. Review the full journey before blaming or expanding one channel.
- A written brief
- Named responsibilities
- Agreed review points




