
Reusable assets
Plan crops, short excerpts, captions, and stills while producing the original. Reuse should suit the format rather than repeat the exact same asset everywhere. End each review with a named next step.
Clarify ownership, licensing, source-file delivery, and permitted uses. Keep permissions alongside the finished material. Keep a record of permission for any customer story used publicly.
- A written brief
- Named responsibilities
- Agreed review points




