
Purpose and format
Specify the audience, message, channel, dimensions, and next action. A good-looking asset still needs a reason to be used. Turn the findings into a short list of actions and owners.
Prepare products, locations, staff permissions, scripts, and shot lists before recording. Late decisions increase editing and reshoot time. Choose an approach the team can keep accurate after delivery.
- A written brief
- Named responsibilities
- Agreed review points




