
Reusable assets
Plan crops, short excerpts, captions, and stills while producing the original. Reuse should suit the format rather than repeat the exact same asset everywhere. Use support requests to find information that is missing or unclear.
Clarify ownership, licensing, source-file delivery, and permitted uses. Keep permissions alongside the finished material. Test the important customer action before publishing a change.
- A written brief
- Named responsibilities
- Agreed review points




