
Relevance over scores
Review a site's audience, editorial purpose, and actual placement. A high tool score alone does not establish link quality. Check whether customers received the information they needed to continue.
Use accurate identities and evidence. Do not promise rankings, buy undisclosed placements, or create fabricated endorsements. Agree whether the evidence supports keeping, changing, or stopping the approach.
- A written brief
- Named responsibilities
- Agreed review points




