
Creative tests
Compare clear messages, offers, and visual approaches. Keep the test question defined so several simultaneous changes do not obscure the result. Review the whole path instead of judging one screen in isolation.
Explain what happens after a lead form or website submission. Coordinate qualification, duplicates, and staff response before launching. Check that a visitor can find the next action without guessing.
- A written brief
- Named responsibilities
- Agreed review points




