Check the rendered page
Settings in a dashboard do not always match what a visitor or crawler receives. Inspect the actual title, heading, content, canonical, and links after changes to templates, plugins, or scripts. Check the reasons suitable customers hesitate or leave.
Start with the affected URLs, observed change, and business consequence. A ranking decline can have several causes that require different evidence. Record the decision as well as the numbers behind it.
Crawl and indexing checks
Inspect important URLs for response codes, robots directives, canonicals, and internal links. A page being submitted in a sitemap does not mean it is indexed. Leave the team with a decision, an owner, and a review date.
Map related searches to the page that best answers them. When several pages compete for the same purpose, improve or combine the content before creating more URLs. Look for gaps between what the business offers and what visitors understand.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities