
Purpose and format
Specify the audience, message, channel, dimensions, and next action. A good-looking asset still needs a reason to be used. Agree whether the evidence supports keeping, changing, or stopping the approach.
Prepare products, locations, staff permissions, scripts, and shot lists before recording. Late decisions increase editing and reshoot time. Check ongoing production needs before committing to a schedule.
- A written brief
- Named responsibilities
- Agreed review points




