
Answer clarity
State useful answers directly and support them with specific evidence. Text written only to mention a brand gives readers and search systems little to use. Review recent inquiries before making assumptions about demand.
Use attributable authors, accurate business details, and verifiable references. Do not invent expertise or cite sources that do not support the claim. Check what happens after the customer clicks, submits, or calls.
- A written brief
- Named responsibilities
- Agreed review points




