Check the rendered page
Settings in a dashboard do not always match what a visitor or crawler receives. Inspect the actual title, heading, content, canonical, and links after changes to templates, plugins, or scripts. Use actual customer questions to check whether the plan is useful.
Confirm eligibility, ownership, business name, and location setup. The profile should describe a real operating business. Use the findings to update the brief for the next stage.
Crawl and indexing checks
Inspect important URLs for response codes, robots directives, canonicals, and internal links. A page being submitted in a sitemap does not mean it is indexed. Leave the team with a decision, an owner, and a review date.
Map related searches to the page that best answers them. When several pages compete for the same purpose, improve or combine the content before creating more URLs. Keep a short record of common questions and objections.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities