
Reusable assets
Plan crops, short excerpts, captions, and stills while producing the original. Reuse should suit the format rather than repeat the exact same asset everywhere. Use actual customer questions to check whether the plan is useful.
Clarify ownership, licensing, source-file delivery, and permitted uses. Keep permissions alongside the finished material. Try the main customer task on a phone before signing off.
- A written brief
- Named responsibilities
- Agreed review points




