
Existing backlink review
Inspect which pages attract links and whether destinations still work. Recover useful lost paths before commissioning more placements. Use dated records rather than relying on memory at the next review.
Look for genuine unlinked business mentions and assess whether a link would help readers. Send an accurate, concise request. Keep the next round of work small enough to assess clearly.
- A written brief
- Named responsibilities
- Agreed review points




