Use real expertise as the source
An interview with someone who performs the work can reveal details a generic brief misses. Ask about the choices, common problems, and limits customers should understand, then check the draft with that person. Keep a rollback or correction plan for important changes.
Prepare a concise release, background notes, and accessible approved assets. Make the evidence easy for an editor to check. Agree whether the evidence supports keeping, changing, or stopping the approach.
Brief before drafting
Define the reader, their question, the intended format, and the next action. A brief should name the evidence needed and what the piece will deliberately leave out. A written brief should explain what will change and what will stay.
Ask someone who performs the work to check methods, examples, and limitations. Keep a source list so factual claims can be reviewed later. Keep a change log so later results have context.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities