Connect the post to a next step
A caption and destination should agree on what the customer can do next. Check the link, mobile page, contact path, and offer details before using paid distribution to reach a larger audience. Save a baseline before replacing an existing approach.
Keep business ownership and documented permissions. Set a handover process for files, scheduled posts, and reporting access. Separate production, approval, and publishing responsibilities.
Make the plan fit your market
For an audience in Seattle, use genuine service-area information, staff knowledge, customer questions, and events the business is actually involved in. Get permission for customer photos and confirm local offers before scheduling posts. Make practical service details easy for customers in Seattle to find.
Compare reach and engagement with useful website actions and the quality of inquiries. An entertaining post can attract attention without reaching likely customers. Confirm permissions before sharing customer information or assets.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities