
Honest outreach
Use accurate identities and evidence. Do not promise rankings, buy undisclosed placements, or create fabricated endorsements. Keep the next round of work small enough to assess clearly.
Check the destination URL, surrounding text, link attributes, and referral usefulness. Keep a record of earned, sponsored, and lost placements. Note changes in budget, capacity, and offers when reviewing performance.
- A written brief
- Named responsibilities
- Agreed review points




