Separate tests from routine work
Routine delivery keeps the current plan running; a test answers a specific question. Record the expected change, the comparison, and the review date so an experiment does not become an unexplained ongoing expense. Keep enough history to separate a planned test from an unrelated change.
Review inquiries by served area and outcome. A wide audience can look productive while producing requests the business cannot fulfill. Agree who can make decisions before the schedule is set.
Make the plan fit your market
Confirm which parts of Seattle your business actually serves, whether customers visit or request delivery, and when staff can respond. Use your own inquiry history to choose service areas; city population alone does not show demand. Check that location references reflect how the business actually operates.
Keep advertising accounts, analytics, domains, and customer records under business ownership. Document access and handover responsibilities before work begins. Review consent and privacy requirements before adding tracking.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities