Maintain rather than multiply
More URLs do not automatically create more value. Review existing pages for usefulness, accuracy, and overlap, then improve the information people already need before building additional location pages. Use dated records rather than relying on memory at the next review.
Check the destination URL, surrounding text, link attributes, and referral usefulness. Keep a record of earned, sponsored, and lost placements. Keep the original result alongside the updated version.
Useful on-page information
Explain scope, process, limitations, and the next step. Use descriptive headings and links naturally; repeating a city or keyword does not replace useful detail. Ask customer-facing staff which details people need before deciding.
Compare Search Console and analytics trends with releases, redirects, and content updates. Keep a change log so later movement can be interpreted in context. Save a baseline before replacing an existing approach.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities