
Relevance over scores
Review a site's audience, editorial purpose, and actual placement. A high tool score alone does not establish link quality. Look for gaps between what the business offers and what visitors understand.
Use accurate identities and evidence. Do not promise rankings, buy undisclosed placements, or create fabricated endorsements. Confirm that forms, phone links, and replies reach the right person.
- A written brief
- Named responsibilities
- Agreed review points




