
Honest outreach
Use accurate identities and evidence. Do not promise rankings, buy undisclosed placements, or create fabricated endorsements. End each review with a named next step.
Check the destination URL, surrounding text, link attributes, and referral usefulness. Keep a record of earned, sponsored, and lost placements. Note changes in budget, capacity, and offers when reviewing performance.
- A written brief
- Named responsibilities
- Agreed review points




