
One message per asset
Choose the viewer's question or next action before writing or filming. Keep captions and visuals focused on the same point. Use actual customer questions to check whether the plan is useful.
Prepare scripts, shot lists, staff permissions, products, and review dates. Confirm whether shoots or supplied assets are included. Check that a visitor can find the next action without guessing.
- A written brief
- Named responsibilities
- Agreed review points




