
One message per asset
Choose the viewer's question or next action before writing or filming. Keep captions and visuals focused on the same point. Check that the next step is realistic for the people being reached.
Prepare scripts, shot lists, staff permissions, products, and review dates. Confirm whether shoots or supplied assets are included. Set a workload that fits the available staff and approval time.
- A written brief
- Named responsibilities
- Agreed review points




