
Production readiness
Prepare products, locations, staff permissions, scripts, and shot lists before recording. Late decisions increase editing and reshoot time. Keep the plan manageable rather than adding work without an owner.
Plan crops, short excerpts, captions, and stills while producing the original. Reuse should suit the format rather than repeat the exact same asset everywhere. Use the findings to update the brief for the next stage.
- A written brief
- Named responsibilities
- Agreed review points




