
Response integrity
Check status codes, redirects, broken paths, and canonical destinations. A URL should not appear successful while showing an error or unrelated page. Use a short acceptance checklist at handover.
Compare robots.txt, noindex output, canonicals, and sitemaps. Different systems can publish conflicting instructions. Agree whether the evidence supports keeping, changing, or stopping the approach.
- A written brief
- Named responsibilities
- Agreed review points




