
Placement quality
Inspect available placement and delivery information. Consider relevance, suitability, and the destination rather than evaluating exposure counts alone. Keep a short record of common questions and objections.
Review repeated exposure and distinguish clicks from view-through credit. Report limits so awareness is not mistaken for a direct sale. Check what happens after the customer clicks, submits, or calls.
- A written brief
- Named responsibilities
- Agreed review points




