
Placement quality
Inspect available placement and delivery information. Consider relevance, suitability, and the destination rather than evaluating exposure counts alone. Leave the team with a decision, an owner, and a review date.
Review repeated exposure and distinguish clicks from view-through credit. Report limits so awareness is not mistaken for a direct sale. Distinguish customer actions from activity that only looks busy.
- A written brief
- Named responsibilities
- Agreed review points




