
One message per asset
Choose the viewer's question or next action before writing or filming. Keep captions and visuals focused on the same point. Check that the next step is realistic for the people being reached.
Prepare scripts, shot lists, staff permissions, products, and review dates. Confirm whether shoots or supplied assets are included. Match the pace of delivery to the team's ability to review it.
- A written brief
- Named responsibilities
- Agreed review points




