Separate budget from efficiency
Spending more changes exposure, not automatically customer quality. Review conversion definitions, lead value, and response capacity before increasing a budget after a short period of activity. Keep a record of approved costs and outstanding decisions.
Prepare approved aspect ratios, captions, and a clear next action. Check how the creative appears across supported placements. Use the findings to update the brief for the next stage.
Budget and capacity
Allow for both media spend and management fees, and set a budget the business can test responsibly. Pause or adjust offers when staff cannot handle new inquiries. Show optional costs separately from the essential work.
Change a defined part of the message, audience, or page and state the success measure in advance. Account for conversion delay before comparing results. Check that a visitor can find the next action without guessing.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities