
Central and local roles
Agree which decisions belong to the brand and which belong to each location. Document approval rules before local campaigns begin. Ask customer-facing staff which details people need before deciding.
Keep location details, opening hours, contact routes, and service availability current. Do not route every local inquiry to an unprepared central inbox. Check what happens after the customer clicks, submits, or calls.
- A written brief
- Named responsibilities
- Agreed review points




