
Placement review
Check the destination URL, surrounding text, link attributes, and referral usefulness. Keep a record of earned, sponsored, and lost placements. Compare the proposed message with the words customers use.
Identify a resource, original finding, or practical reference worth citing. Outreach works better when the destination helps a publication's readers. Review both successful actions and errors before launch.
- A written brief
- Named responsibilities
- Agreed review points




