Check data before changing bids
Broken tags, duplicate actions, and altered definitions can distort campaign decisions. Verify measurement when performance changes unexpectedly before changing targeting or bidding to solve the wrong problem. Explain why a change was made, not just when it happened.
Log major edits, tests, and budget changes. Consider conversion delay before attributing later results to the most recent adjustment. Name an owner for each task so requests do not get lost.
Make the plan fit your market
Target only the parts of Dallas and nearby areas the business can serve. Review where inquiries actually originate, the hours calls can be answered, and whether the offer suits the local audience before increasing spend. Use verified business information when addressing the Dallas audience.
Allow for both media spend and management fees, and set a budget the business can test responsibly. Pause or adjust offers when staff cannot handle new inquiries. Check the rights to photographs, quotations, and licensed material.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities