
Response integrity
Check status codes, redirects, broken paths, and canonical destinations. A URL should not appear successful while showing an error or unrelated page. Use recent customer feedback to challenge an unclear message.
Compare robots.txt, noindex output, canonicals, and sitemaps. Different systems can publish conflicting instructions. Check what happens after the customer clicks, submits, or calls.
- A written brief
- Named responsibilities
- Agreed review points




