
Honest outreach
Use accurate identities and evidence. Do not promise rankings, buy undisclosed placements, or create fabricated endorsements. Keep the next round of work small enough to assess clearly.
Check the destination URL, surrounding text, link attributes, and referral usefulness. Keep a record of earned, sponsored, and lost placements. Explain why a change was made, not just when it happened.
- A written brief
- Named responsibilities
- Agreed review points




