
Honest outreach
Use accurate identities and evidence. Do not promise rankings, buy undisclosed placements, or create fabricated endorsements. Ask customer-facing staff which details people need before deciding.
Check the destination URL, surrounding text, link attributes, and referral usefulness. Keep a record of earned, sponsored, and lost placements. Confirm that forms, phone links, and replies reach the right person.
- A written brief
- Named responsibilities
- Agreed review points




