
A useful reason to link
Identify a resource, original finding, or practical reference worth citing. Outreach works better when the destination helps a publication's readers. Use the findings to update the brief for the next stage.
Review a site's audience, editorial purpose, and actual placement. A high tool score alone does not establish link quality. Check that the next step is realistic for the people being reached.
- A written brief
- Named responsibilities
- Agreed review points




