
Reusable assets
Plan crops, short excerpts, captions, and stills while producing the original. Reuse should suit the format rather than repeat the exact same asset everywhere. Record the decision as well as the numbers behind it.
Clarify ownership, licensing, source-file delivery, and permitted uses. Keep permissions alongside the finished material. Review consent and privacy requirements before adding tracking.
- A written brief
- Named responsibilities
- Agreed review points




