
Purpose and format
Specify the audience, message, channel, dimensions, and next action. A good-looking asset still needs a reason to be used. Keep the next round of work small enough to assess clearly.
Prepare products, locations, staff permissions, scripts, and shot lists before recording. Late decisions increase editing and reshoot time. Plan a handover that the business can actually use.
- A written brief
- Named responsibilities
- Agreed review points




