Plan the reply after the post
Comments and messages can include sales questions, support needs, or sensitive information. Decide who responds, when an issue moves to another channel, and what should never be handled in a public reply. Use the findings to update the brief for the next stage.
Prepare scripts, shot lists, staff permissions, products, and review dates. Confirm whether shoots or supplied assets are included. Review ongoing responsibilities before launching more activity.
Community responsibilities
Agree who answers comments and private messages, how quickly, and when issues are escalated. A public complaint or sensitive request should have a defined handling process. Assign one person to approve the final work.
Organic publishing and paid distribution serve different purposes. Separate content production, account management, and media spend when agreeing scope. Separate production, approval, and publishing responsibilities.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities