Keep the offer current
Ads and destinations need to reflect actual prices, availability, and terms. Assign a person to communicate changes so customers are not sent to an offer the business can no longer fulfill. Ask customer-facing staff whether the inquiries fit the offer.
Coordinate call handling, consultation requests, and response ownership with the firm. Confirm what information intake needs and how sensitive details are handled. Agree whether the evidence supports keeping, changing, or stopping the approach.
Traffic quality
Review available search terms, audience signals, locations, and placements. Exclude clearly unsuitable traffic and document the reasons rather than making broad cuts from one poor result. Review the destination and response process alongside the campaign.
Carry the offer and expectation from the advertisement to the destination. A generic homepage may make a visitor work too hard to find the advertised service. Ask customer-facing staff whether the inquiries fit the offer.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities