Keep accounts and assets organized
Document access, roles, source files, permissions, and reporting. The business should be able to continue publishing and retrieve its assets when staff or suppliers change. Make sure the business can retrieve its own data.
Adapt footage into clips, stills, or explanations that suit each channel. A different crop alone does not always make a useful new post. Agree whether the evidence supports keeping, changing, or stopping the approach.
Community responsibilities
Agree who answers comments and private messages, how quickly, and when issues are escalated. A public complaint or sensitive request should have a defined handling process. Separate production, approval, and publishing responsibilities.
Organic publishing and paid distribution serve different purposes. Separate content production, account management, and media spend when agreeing scope. Set a review deadline and identify the person responsible.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities