
Response integrity
Check status codes, redirects, broken paths, and canonical destinations. A URL should not appear successful while showing an error or unrelated page. Check the reasons suitable customers hesitate or leave.
Compare robots.txt, noindex output, canonicals, and sitemaps. Different systems can publish conflicting instructions. Verify the next step while there is still time to correct a problem.
- A written brief
- Named responsibilities
- Agreed review points




