
Accessible formats
Use readable text and captions and avoid putting essential details only inside a graphic. Check the final asset at mobile size. Use a real test inquiry to check delivery and follow-up.
Adapt footage into clips, stills, or explanations that suit each channel. A different crop alone does not always make a useful new post. Turn the findings into a short list of actions and owners.
- A written brief
- Named responsibilities
- Agreed review points




