Measure the intended use
Choose a review measure that fits the content's job. A help page, supplier comparison, and sales resource should not all be judged by page views or search traffic alone. Review outcomes alongside cost, effort, and customer quality.
Assign internal links, images, a reviewer, and a future review date. Publication is the beginning of maintenance, not the end. Use the findings to update the brief for the next stage.
An update process
Assign an owner and review date to important pages. Changing prices, procedures, or product details can leave otherwise strong content inaccurate. Explain why a change was made, not just when it happened.
Choose where the piece will be used before producing it. A sales guide, search article, and social clip need different depth and calls to action. Agree whether the evidence supports keeping, changing, or stopping the approach.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities