
Content inventory
Review existing pages before commissioning more. Update, combine, or remove material that repeats the same answer or is no longer accurate. Keep a short record of common questions and objections.
Request examples, sources, screenshots, or process details before drafting. Specific inputs usually improve the piece more than extra adjectives. Use a real test inquiry to check delivery and follow-up.
- A written brief
- Named responsibilities
- Agreed review points




