
Network reporting
Review available distribution and query reports for suitability. Evaluate the channel on useful inquiries and costs, not clicks alone. Review outcomes alongside cost, effort, and customer quality.
Review budgets, bids, destinations, and targeting after importing an account. Settings should not be assumed to behave identically across platforms. Keep enough history to separate a planned test from an unrelated change.
- A written brief
- Named responsibilities
- Agreed review points




