Google Ads Account Audit
When an established account contains old settings, mixed goals, and unclear campaign decisions, the first task is to identify the account changes most likely to improve control. We review access, goals, campaigns, networks, targeting, budgets, bidding, ads, assets, and tracking, then review the findings with your team. That gives the next change a clear reason instead of adding more activity without checking its value. Agree what the team receives if the supplier relationship ends.
Review actual inquiry locations and staffing hours. Account settings and reports should be checked rather than assumed to match service coverage. Plan a handover that the business can actually use.
Conversion definitions
Distinguish a submitted form from an accepted lead or sale. Check event triggers and duplicate counts before using them to judge or automate performance. Investigate unexpected changes before recommending more spend.
Review available search terms, audience signals, locations, and placements. Exclude clearly unsuitable traffic and document the reasons rather than making broad cuts from one poor result. Include sales follow-up when reviewing the quality of inquiries.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities
