Keep accounts and assets organized
Document access, roles, source files, permissions, and reporting. The business should be able to continue publishing and retrieve its assets when staff or suppliers change. Note changes in budget, capacity, and offers when reviewing performance.
Adapt footage into clips, stills, or explanations that suit each channel. A different crop alone does not always make a useful new post. Give the team a clear route for questions and corrections.
Make the plan fit your market
For an audience in Philadelphia, use genuine service-area information, staff knowledge, customer questions, and events the business is actually involved in. Get permission for customer photos and confirm local offers before scheduling posts. Describe the offer clearly for people comparing providers in Philadelphia.
Agree who answers comments and private messages, how quickly, and when issues are escalated. A public complaint or sensitive request should have a defined handling process. Check the rights to photographs, quotations, and licensed material.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities