
Reuse with purpose
Adapt footage into clips, stills, or explanations that suit each channel. A different crop alone does not always make a useful new post. Leave the team with a decision, an owner, and a review date.
Choose the viewer's question or next action before writing or filming. Keep captions and visuals focused on the same point. Review the destination and response process alongside the campaign.
- A written brief
- Named responsibilities
- Agreed review points




